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Jab, Jab, Jab, Right Hook : How to Tell Your Story in Noisy Social World - FrShp
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Spedizione gratis - consegna entro Natale
Ricevilo tra il ven 12 dic e il lun 15 dic a 94104.
Oggetto che si trova a: San Jose, California, Stati Uniti
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Informazioni sull'oggetto
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:195276576266
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Specifiche dell'oggetto
- Condizione
- ISBN
- 9780062273062
Informazioni su questo prodotto
Product Identifiers
Publisher
HarperCollins
ISBN-10
006227306X
ISBN-13
9780062273062
eBay Product ID (ePID)
6038217225
Product Key Features
Book Title
Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, Web / Social Media, Personal Success, Customer Relations, Entrepreneurship, E-Commerce / Internet Marketing
Publication Year
2013
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
28.1 Oz
Item Length
9.4 in
Item Width
7.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-028769
Synopsis
When managers and marketers outline their social media strategies, they often plan for the "right hook"--their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing--patiently engaging with customers to build the relationships so crucial to successful social media campaigns--still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works., New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the right hook their next sale or campaign that s going to knock out the competition. Even companies committed to jabbing patiently engaging with customers to build the relationships crucial to successful social media campaigns want to land the punch that will take down their opponent or their customer s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. ", New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits. Even companies committed to "jabbing"-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform-especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
LC Classification Number
HF5415.1265.V39 2013
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