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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
by Sullivan, Luke | PB | Good
US $4,58
CircaEUR 3,90
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Gratis USPS Media MailTM.
Oggetto che si trova a: Aurora, Illinois, Stati Uniti
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Consegna prevista tra il gio 9 ott e il gio 16 ott
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Numero oggetto eBay:193658903324
Specifiche dell'oggetto
- Condizione
- Buone condizioni
- Note del venditore
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780470190739
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470190736
ISBN-13
9780470190739
eBay Product ID (ePID)
62088402
Product Key Features
Edition
3
Book Title
Hey, Whipple, Squeeze this : a Guide to Creating Great Advertising
Number of Pages
352 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
14.6 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
659.13/2
Table Of Content
FOREWORD PREFACE One - SALESMEN DON'T HAVE TO WEAR PLAID Two - A SHARP PENCIL WORKS BEST Three - A CLEAN SHEET OF PAPER Four - WRITE WHEN YOU GET WORK Five - BIG HONKIN' IDEAS [New Chapter] Six - IN THE FUTURE, EVERYONE WILL BE FAMOUS FOR 30 SECONDS Seven - CONCEPTING.COM [New Chapter] Eight - BUT WAIT, THERE'S MORE! [New Chapter] Nine - RADIO IS HELL. BUT IT'S A DRY HEAT. Ten - "TOTO, I HAVE A FEELING WE'RE NOT IN McCANN-ERICKSON ANYMORE." Eleven - ONLY THE GOOD DIE YOUNG Twelve - PECKED TO DEATH BY DUCKS Thirteen - A GOOD BOOK OR A CROWBAR Fourteen - MAKING SHOES VERSUS MAKING SHOE COMMERCIALS SUGGESTED READINGS, BLOGS, AND WEB SITES BIBLIOGRAPHY FOOTNOTED MATERIAL AD CREDITS/ACKNOWLEDGEMENTS
Synopsis
An updated and revised new edition of the bestselling advertising guide Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expos_, Hey Whipple, Squeeze This is an insidera's guide to coming up with great ideas as well as an unapologetic send-up of all thata's heavy-handed, dim-witted, and ineffectual in the industry.Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industrya's best and worst ads-from the hilarious to the horrid. Youa'll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America-Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.Praise for the first edition:"Luke Sullivan writes just about as relevant an advertising read as you can get. Ita's a perfect lesson in advertising for newcomers-and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." -Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide"This is a business that is changing like crazy-but Luke Sullivana's advice is timeless. If youa're good at advertising, this will make you better. If youa're great, ita'll make you even greater." -Mike Hughes, President/Creative Director, The Martin Agency"In an advertising world filled with glib, fast-talking a'expertsa? more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." -Tom McElligott, cofounder, Fallon McElligott"Lukea's reflections on the advertising industry make me wish I could do it all over again. Except for that a'scaba? story in Chapter 10." -Bob Barrie, Barrie Da?Rozario Murphy, In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
LC Classification Number
HF5825
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- -***t (24)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoLove this book and great service.
- e***- (121)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2098)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (N° 197064259889)
- 7***j (849)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.