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Best Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn (2018, Hardcover)

Oblivion Books (7310)

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First Edition : False. Book, never read or opened. Condition : New.

Informazioni su questo prodotto

Product Identifiers

PublisherMorgan James Publishing

ISBN-101642790656

ISBN-139781642790658

eBay Product ID (ePID)9038430203

Product Key Features

Book TitleBest Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond

Number of Pages165 Pages

LanguageEnglish

Publication Year2018

TopicMarketing / General, Entrepreneurship, Industries / Media & Communications

GenreBusiness & Economics

AuthorMatthew Luhn

FormatHardcover

Dimensions

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

TitleLeadingThe

Dewey Decimal658.45

SynopsisThe Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!, The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!, Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.