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Strategic Management : Building and Sustaining, Competitive Advantage by David Lei and Robert A. Pitts (2005, Trade Paperback)

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Informazioni su questo prodotto

Product Identifiers

PublisherCengage South-Western

ISBN-100324226217

ISBN-139780324226218

eBay Product ID (ePID)46011650

Product Key Features

Number of Pages560 Pages

LanguageEnglish

Publication NameStrategic Management : Building and Sustaining, Competitive Advantage

Publication Year2005

SubjectIndustrial Management, Commerce, Management, Strategic Planning

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorDavid Lei, Robert A. Pitts

FormatTrade Paperback

Dimensions

Item Weight36.1 Oz

Item Length8 in

Item Width10 in

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN2005-921619

Dewey Edition22

IllustratedYes

Dewey Decimal658.4/012

Table Of Content1. Introduction. 2. The Competitive Environment: Assessing Industry Attractiveness. 3. Firm Capabilities: Assessing Strengths and Weaknesses. 4. Opportunities for Distinction: Building Competitive Advantage. 5. Shifts in Competitive Advantage: Responding to Environmental Change. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. 7. Global Strategy: Harnessing New Markets to Extend Advantage. 8. Strategic Alliances: Competing and Cooperating for Advantage. 9. Designing Organizations for Advantage. 10. Balancing Integration and Change: Building Learning Organizations. 11. Corporate Governance: Instilling Principles for Enduring Advantage.

Edition DescriptionRevised edition

SynopsisExplores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process., STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

LC Classification NumberHD30.28.P528 2006