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Rational Homo Psychologicus : Creating Thoughtful Businesses by H. Y. Story
US $49,99
CircaEUR 43,86
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Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Spedizione:
US $4,63 (circa EUR 4,06) USPS Media MailTM.
Oggetto che si trova a: Tulare, California, Stati Uniti
Consegna:
Consegna prevista tra il mer 11 giu e il lun 16 giu a 94104
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Restituzioni entro 60 giorni. Le spese di spedizione del reso sono a carico del venditore.
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Numero oggetto eBay:186728955542
Specifiche dell'oggetto
- Condizione
- ISBN
- 9789813295025
Informazioni su questo prodotto
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
9813295023
ISBN-13
9789813295025
eBay Product ID (ePID)
8038688738
Product Key Features
Book Title
RATIONAL Homo Psychologicus : Creating Thoughtful Businesses
Number of Pages
Xvii, 185 Pages
Language
English
Topic
Graphic Arts / Branding & Logo Design, Marketing / General, Personal Success, Decision-Making & Problem Solving, International / General
Publication Year
2019
Illustrator
Yes
Genre
Design, Education, Business & Economics
Format
Hardcover
Dimensions
Item Weight
16 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Dewey Edition
23
TitleLeading
The
Number of Volumes
1 vol.
Dewey Decimal
658.40019
Table Of Content
1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited.- 2. The Value of Thoughtfulness?.- 3. The Growth of the Homo Psychologicus - Optimization Theory as a Replacement for Positioning Theory.- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus.- 5. BHI: A New Evaluation Methodology.- 6. How to Enhance the Health of the Homo Psychologicus in Practice?.- 7. We, the Rational Homo Psychologicus.
Synopsis
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management--Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset. The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.
LC Classification Number
HF5415.1255
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