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MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titl - Foto 1 di 1

MKTG 9 (with Online, 1 Term (6 Months) Printed Access Card) by Charles W. Lamb, Joe F. Hair and Carl McDaniel (2015, Trade Paperback)

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Binding : Paperback.

Informazioni su questo prodotto

Product Identifiers

PublisherCengage Learning

ISBN-101285860160

ISBN-139781285860169

eBay Product ID (ePID)202561248

Product Key Features

Edition9

Book TitleMktg 9 (With Online, 1 Term (6 Months) Printed Access Card)

Number of Pages432 Pages

LanguageEnglish

Publication Year2015

TopicMarketing / General, General

IllustratorYes

GenreBusiness & Economics

AuthorCharles W. Lamb, Joe F. Hair, Carl Mcdaniel

Book SeriesNew, Engaging Titles from 4ltr Press Ser.

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight36.9 Oz

Item Length10.7 in

Item Width8.4 in

Additional Product Features

LCCN2014-953380

Dewey Edition23

ReviewsThe online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.

Dewey Decimal658.8

Table Of Content1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. 13. Supply Chain Management. 14. Marketing Channels. 15. Retailing. 16. Marketing Communications. 17. Advertising, Public Relations, and Sales Promotion. 18. Personal Selling and Sales Management. 19. Social Media and Marketing. 20. Pricing Concepts. 21. Setting the Right Price.

SynopsisCreated by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.

LC Classification NumberHF5415