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International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) Cateora, Philip
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- Compralo SubitoInternational Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) Cateora, Philip
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Oggetto che si trova a: Racine, Wisconsin, Stati Uniti
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Numero oggetto eBay:185411996811
Specifiche dell'oggetto
- Condizione
- ISBN
- 0073080063
Informazioni su questo prodotto
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073080063
ISBN-13
9780073080062
eBay Product ID (ePID)
50591065
Product Key Features
Number of Pages
752 Pages
Publication Name
International Marketing
Language
English
Publication Year
2006
Subject
Exports & Imports, International / Marketing, International / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
3.8 Oz
Item Length
11 in
Item Width
8 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
LCCN
2005-057682
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.84
Table Of Content
Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses International Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases
Synopsis
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
LC Classification Number
HF1416.C375 2007
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