The Basics of Media Writing; A Strategic Approach - Paperback - VERY GOOD

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Specifiche dell'oggetto

Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
MPN
Does not apply
ISBN
9781506308104
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
CQ Press
ISBN-10
1506308104
ISBN-13
9781506308104
eBay Product ID (ePID)
234500741

Product Key Features

Number of Pages
568 Pages
Language
English
Publication Name
Basics of Media Writing : a Strategic Approach
Publication Year
2017
Subject
Media Studies, General
Features
Revised
Type
Not Available
Subject Area
Reference, Social Science
Author
Scott A. Kuehn, James Andrew Lingwall
Format
Book, Other

Dimensions

Item Height
1.2 in
Item Weight
30.1 Oz
Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

Edition Number
3
LCCN
2016-023278
Reviews
I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor., "I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor." -- William Adams
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
808.066302
Edition Description
Revised edition
Intended Audience
College Audience
Synopsis
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format., This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format., With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
LC Classification Number
P96.A86K84 2018

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