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Advertising Creative : Strategy, Copy, Design by Joanna L. Jenkins, Jean M. Grow, Dan Augustine and Tom Altstiel (2022, Book, Other)

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Authors : Altstiel, Tom, Grow, Jean M., Augustine, Dan, Jenkins, Joanna L. Advertising Creative: Strategy, Copy, and Design. Title : Advertising Creative: Strategy, Copy, and Design. Publication Date : May 18 2022.

Informazioni su questo prodotto

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101071846655

ISBN-139781071846650

eBay Product ID (ePID)28057262061

Product Key Features

Number of Pages384 Pages

Publication NameAdvertising Creative : Strategy, Copy, Design

LanguageEnglish

SubjectCommerce, General

Publication Year2022

TypeNot Available

AuthorJoanna L. Jenkins, Jean M. Grow, Dan Augustine, Tom Altstiel

Subject AreaReference, Business & Economics

FormatBook, Other

Dimensions

Item Height0.6 in

Item Weight29.1 Oz

Item Length11 in

Item Width8.5 in

Additional Product Features

Edition Number6

LCCN2021-048136

IllustratedYes

Intended AudienceCollege Audience

Table Of ContentChapter 1 Creativity: Concept Still RulesChapter 2 Strategy and Branding: Putting a Face on a ProductChapter 3 Ethical and Legal Issues: Doing the Right Thing for the Right ReasonsChapter 4 Diverse Audiences: Not So General AnymoreChapter 5 International Advertising: It's a Global MarketplaceChapter 6 Ideation: How to Think About AdvertisingChapter 7 Design Fundamentals: Not the How, the WhyChapter 8 Streaming Media: Creating and Controlling ContentChapter 9 Web Strategy: Copy, Content and DesignChapter 10 Social and Mobile Marketing: You Can Take it with YouChapter 11 Print: Writing for ReadingChapter 12 Support Media: Everyone Out of the BoxChapter 13 Direct Marketing: Hitting the Bull's-EyeChapter 14 Business-to-Business: Selling Along the Supply ChainChapter 15 Campaigns: Putting it all TogetherChapter 16 Survival Guide: Landing or creating your first job and thriving

SynopsisAdvertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use., Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age., Advertising Creative , Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

LC Classification NumberHF5823.A758 2023