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MindTap Course List SeriesFoundati
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- Compralo SubitoMindTap Course List SeriesFoundations of Business by Robert J. Hughes 6th Ed.
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Numero oggetto eBay:176088497892
Specifiche dell'oggetto
- Condizione
- Level
- Business
- ISBN
- 9781337386920
Informazioni su questo prodotto
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1337386928
ISBN-13
9781337386920
eBay Product ID (ePID)
240354645
Product Key Features
Number of Pages
544 Pages
Publication Name
Foundations of Business
Language
English
Subject
Industrial Management, General, Teaching Methods & Materials / General
Publication Year
2018
Features
Revised
Type
Textbook
Subject Area
Education, Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
42.5 Oz
Item Length
1.1 in
Item Width
8.4 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2017-958050
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658
Edition Description
Revised edition
Table Of Content
Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees and Teams.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Appendices:Appendix A: Understanding Personal Finances and Investments. Appendix B: Careers in Business.Appendix C: Enhancing Union-Management Relations.Appendix D: Risk Management and Insurance.Appendix E: Business Law, Regulation, and Taxation.
Synopsis
Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
LC Classification Number
HD31
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