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Forbes Greatest Business Stories of All Time by Forbes Magazine Staff and Daniel Gross (1996, Hardcover)
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Format: Hardback or Cased Book. By Forbes Magazine. Your source for quality books at reduced prices. Publication Date: 10/24/1996.
- Compralo SubitoBusiness Stories C (Hardback or Cased Book)
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Informazioni su questo prodotto
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471143146
ISBN-139780471143147
eBay Product ID (ePID)914137
Product Key Features
Book TitleForbes Greatest Business Stories of All Time
Number of Pages368 Pages
LanguageEnglish
Publication Year1996
TopicLeadership, Personal Success, Skills, Management
IllustratorYes
GenreBusiness & Economics
AuthorForbes Magazine Staff, Daniel Gross
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight24.1 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN96-034245
Dewey Edition20
Dewey Decimal658.4/21
Table Of ContentPartial table of contents: Robert Morris: America's First Financier. Cyrus McCormick's Reaper and the Industrialization of Farming. John D. Rockefeller and the Modern Corporation. Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership. Walt Disney and his Family-Entertainment Empire. Ray Kroc, McDonald's, and the Fast-Food Industry. Betting the Company: Joseph Wilson and the Xerox 914. American Express and the Charge Card. Mary Kay Ash and her Corporate Culture for Women. Sam Walton, Wal-Mart, and the Discounting of America. The Turnaround at Harley-Davidson. Kohlberg Kravis Roberts & Co. and the Leveraged Buyout. William Gates and the Dominance of Microsoft. Notes on Sources. Index.
SynopsisWhat do Bill Gates, Henry Ford, J.P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it., Robert Morris: Americas First Financier Cyrus McCormicks Reaper and the Industrialization of Farming John D. Rockefeller and the Modern Corporation J. P. Morgan Saves the Country Henry Ford and the Model T Charles Merrill and the Democratization of Stock Ownership David Sarnoff, RCA, and the Rise of Broadcasting Walt Disney and his Family-Entertainment Empire John Johnson: Finding the Black Consumer David Ogilvy and the Creation of Modern Advertising Ray Kroc, McDonalds, and the Fast-Food Industry Betting the Company: Joseph Wilson and the Xerox 914 American Express and the Charge Card Mary Kay Ash and her Corporate Culture for Women Intels Microprocessor and the Computer Revolution Sam Walton, Wal-Mart, and the Discounting of America William McGowan and MCI: A New World of Telecommunications The Turnaround at Harley-Davidson Kohlberg Kravis Roberts & Co. and the Leveraged Buyout William Gates and the Dominance of Microsoft A Byron Preiss Visual Publications book What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. While most of us have a general knowledge of these and other legendary figures, few know the details of their exceptional careers. Daniel Gross and the Editors of Forbes magazine, one of the worlds foremost business publications, present twenty fascinating stories. Youll meet the personalities behind some of the best-known name brands in history, including McDonalds, Harley-Davidson, RCA, Merrill Lynch, Xerox, Wal-Mart, and Standard Oil, among others. Forbes Greatest Business Stories of All Time draws on a wealth of sources to offer this priceless collection. The book brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into a fast-food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Covering industries ranging from oil to cosmetics, from the eighteenth century up to the present, Forbes Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. These tales are as entertaining as they are informative-an essential tool for business enthusiasts and anyone interested in how our modern commercial culture was built., Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen mu . Unbändiger Ehrgeiz, geniale Führungsgrö e, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10/97), What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
LC Classification NumberHF5386.G779 1996
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