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ThinkPad: A Different Shade of Blue by PhD Purdy, J Gerry: New - Foto 1 di 1

ThinkPad : A Different Shade of Blue by J. Gerry Purdy (1999, Trade Paperback)

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New Hard cover

Informazioni su questo prodotto

Product Identifiers

PublisherSAMS

ISBN-100672317567

ISBN-139780672317569

eBay Product ID (ePID)1616801

Product Key Features

Number of Pages528 Pages

LanguageEnglish

Publication NameThinkPad : a Different Shade of Blue

SubjectGeneral, Computer Engineering

Publication Year1999

TypeTextbook

Subject AreaComputers

AuthorJ. Gerry Purdy

FormatTrade Paperback

Dimensions

Item Height1.2 in

Item Weight31.6 Oz

Item Length9.5 in

Item Width6.4 in

Additional Product Features

LCCN99-063812

Dewey Edition21

IllustratedYes

Dewey Decimal338.7/61/004/0973

SynopsisThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.

LC Classification NumberQA76.8.I25993D45