Foto 1 di 1
Galleria
Foto 1 di 1
Ne hai uno da vendere?
The Service-Domina
US $45,00
CircaEUR 38,50
Prezzo iniziale: US $60,00 (25% di sconto)
Condizione:
Ottime condizioni
Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
La vendita promozionale scade tra: 2g 5h
- Compralo SubitoThe Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Spedizione:
Gratis USPS Media MailTM.
Oggetto che si trova a: Albany, Oregon, Stati Uniti
Consegna:
Consegna prevista tra il mer 16 lug e il sab 19 lug a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:165928227788
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780765614902
Informazioni su questo prodotto
Product Identifiers
Publisher
Routledge
ISBN-10
0765614901
ISBN-13
9780765614902
eBay Product ID (ePID)
48062456
Product Key Features
Number of Pages
449 Pages
Publication Name
Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
Language
English
Publication Year
2006
Subject
Marketing / General, General, Labor
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
36.1 Oz
Item Length
7 in
Item Width
10 in
Additional Product Features
Intended Audience
College Audience
LCCN
2005-024992
TitleLeading
The
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/12
Table Of Content
Foreword, Ruth N. Bolton; Foreword, Frederick E. Webster, Jr.; Preface; Part I. Foundational Aspects of Service-Dominant Marketing; 1. Evolving to a New Dominant Logic for Marketing, Stephen L. Vargo and Robert F. Lusch; 2. Historical Perspectives on Service-Dominant Logic, Stephen L. Vargo, Robert F. Lusch, and Fred W. Morgan; 3. Service-Dominant Logic: What It Is, What It Is Not, What It Might Be, Stephen L. Vargo and Robert F. Lusch; 4. How New, How Dominant? Sidney Levy; Part II. The Centrality of Resources; 5. The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory, Shelby D. Hunt and Sreedhar Madhavaram; 6. Achieving Advantage with a Service-Dominant Logic, George Day; 7. Toward a Cultural Resource-Based Theory of the Customer, Eric J. Arnould, Linda Price, and Avinash Malshe; Part III. Coproduction, Collaboration, and Other Value-Creating Processes; 8. Cocreating the Voice of the Customer, Bernie Jaworski and Ajay K. Kohli; 9. Coproducers and Coparticipants in the Satisfaction Process: Mutually Satisfying Consumption, Richard L. Oliver; 10. Coproduction of Services: A Managerial Extension, Michael Etgar; 11. Striving for Integrated Value Chain Management Given a Service-Dominant Logic for Marketing, Daniel J. Flint and John T. Mentzer; 12. Cross-Functional Business Processes for the Implementation of Service-Dominant Logic, Douglas M. Lambert and Sebastian J. Garcia-Dastugue; 13. Customers as Coproducers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency, Kartik Kalaignana and Rajan Varadarajan; Part IV. Liberating Views on Value and Marketing Communication; 14. Marketing's Service-Dominant Logic and Customer Value, Robert B. Woodruff and Daniel J. Flint; 15. From Entities to Interfaces: Delineating Value in Customer-Firm Interactions, Pierre Berthon and Joby John; 16. ROSEPEKICECIVECI vs. CCV: The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Coproducer-Involved, Value-Emerging, Customer-Interactive View of Marketing Versus the Concept of Customer Value: "I Can Get It for You Wholesale," Morris B. Holbrook; 17. Introducing a Dialogical Orientation to the Service-Dominant Logic of Marketing, David Ballantyne and Richard J. Varey; 18. How IMC's Touchpoints Can Operationalize Service-Dominant Logic, Tom Duncan and Sandra Moriarty; Part V. Alternative Logics; 19. The Market as a Sign System and the Logic of the Market, Alladi Venkatesh, Lisa Penaloza, and A. Fuat Firat; 20. Examining Marketing Scholarship and the New Dominant Logic, William L. Wilkie and Elizabeth S. Moore; 21. Some Social and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing, Gene R. Laczniak; 22. The New Dominant Logic of Marketing: Views of the Elephant, Tim Ambler; 23. More Dominant Logics for Marketing: Productivity and Growth, Donald Lehmann; 24. An Economics-Based Logic for Marketing, Thorbjorn Knudsen; 25. From Goods Toward Service-Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic, Roderick J. Brodie, Jaqueline Pels, and Michael Saren; 26. The Service-Dominant Logic for Marketing: A Critique, Ravi B. Achrol and Philip Kotler; Part VI. Moving Forward with a Service-Dominant Logic of Marketing; 27. Many-to-Many Marketing as Grand Theory: A Nordic School Contribution, Evert Gummesson; 28. What Can a Service Logic Offer Marketing Theory? Christian Gronroos; 29. Going Beyond the Product: Defining, Designing, and Delivering Customer Solutions, Mohanbir Sawhney; 30. How Does Marketing Strategy Change in a Service-based World? Implications and Directions for Research, Roland T. Rust and Debora Viana Thompson; 31. Mandating a Services Revolution for Marketing, Stephen W. Brown and Mary Jo Bitner; 32. Service-Dominant Logic as a Foundation for Building a General Theory, Robert F. Lusch and Stephen L. Vargo; About the Editors and Contributors; Name Index; Subject Index.
Synopsis
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
LC Classification Number
HF5415.S377 2006
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Informazioni su questo venditore
Eastburn Books
100% di Feedback positivi•2,2 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (835)
- h***7 (30)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem was in great condition as described. Well packed for Transport and the seller sent a tracking number when dispatched. Very happy with purchase and would use this seller again.Sligo, The Light of Bygone Days Vol 1: Houses of Sligo and Associated Families (N° 167057380994)
- b***c (326)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThank you. Good service and book but recommend shipping in box or heavy insert. Because it was a paperback, my mailperson rolled the book up to put it in the mailbox and unnecessarily stressed this collectible edition.
- u***s (1560)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe price was great for what I got, arrived on time and as described. Was packed perfectly.
Vedi altro:
- Narrativa per bambini e ragazzi, sul marketing,
- Libri e riviste per bambini e ragazzi, sul marketing,
- Libri e riviste di narrativa The Walking Dead,
- Libri e riviste di narrativa The Walking Dead in italiano,
- Libri e riviste di narrativa The Walking Dead in inglese,
- Libri e riviste di narrativa copertine rigide The Walking Dead
Eastburn Books
100% di Feedback positivi•2,2 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (835)
- h***7 (30)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem was in great condition as described. Well packed for Transport and the seller sent a tracking number when dispatched. Very happy with purchase and would use this seller again.Sligo, The Light of Bygone Days Vol 1: Houses of Sligo and Associated Families (N° 167057380994)
- b***c (326)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThank you. Good service and book but recommend shipping in box or heavy insert. Because it was a paperback, my mailperson rolled the book up to put it in the mailbox and unnecessarily stressed this collectible edition.
- u***s (1560)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe price was great for what I got, arrived on time and as described. Was packed perfectly.