Informazioni su questo prodotto

Product Identifiers

PublisherHarvard Business Review Press

ISBN-100875848192

ISBN-139780875848198

eBay Product ID (ePID)900771

Product Key Features

Book TitleExperience Economy : Work Is Theater and Every Business a Stage

Number of Pages272 Pages

LanguageEnglish

Publication Year1999

TopicIndustries / General, Customer Relations, Development / Business Development, Production & Operations Management

GenreBusiness & Economics

AuthorB. Joseph Pine II, James H. Gilmore, B. Joseph Pine

FormatHardcover

Dimensions

Item Height1 in

Item Weight20 oz

Item Length9.5 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

LCCN98-033202

TitleLeadingThe

SynopsisFuture economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

LC Classification NumberHF5415.15.P56 1999