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Big Data Analytics und Vertriebscontr olling. Neue Erkenntnisse fr den Vertrieb b
AU $121,05
CircaEUR 67,92
Condizione:
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Spedizione:
AU $15,16 (circa EUR 8,51) International Standard : tracked-no signature (7 to 15 business days).
Oggetto che si trova a: Melbourne, Australia
Consegna:
Consegna prevista tra il mar 22 lug e il ven 1 ago a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:157075729775
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9783960957355
- Book Title
- Big Data Analytics und Vertriebscontrolling. Neue Erkenntnisse fr
- ISBN
- 9783960957355
Informazioni su questo prodotto
Product Information
Unternehmensbereiche wie Marketing und Vertrieb werden immer komplexer. Denn Unternehmen schliessen zahlreiche Absatzwege an und verarbeiten immer mehr kundenbezogene Daten. Big Data und die entsprechenden Analyseverfahren bieten einen erheblichen Mehrwert bei Entscheidungen des Managements. Doch wie spielen Big Data Analytics und das Vertriebscontrolling im Optimalfall zusammen? Welche konkreten Auswirkungen hat der Einsatz von Big Data Analytics fur den Vertrieb? Felix Lerch zeigt, wie der Vertrieb von den neuen Erkenntnissen profitieren kann. Dazu erklart er, wie das Vertriebscontrolling funktioniert und welche Problemfelder sich mit Big Data Analytics loesen lassen. Anschliessend stellt er verschiedene Analyseverfahren fur Big Data vor. Lerch macht deutlich, wie der Vertriebsbereich diese fur das Customer Relationship Management nutzen kann. Aus dem Inhalt: - Digitalisierung; - Datenverarbeitung; - Controlling; - Reporting; - Datenbank
Product Identifiers
Publisher
Studylab
ISBN-13
9783960957355
eBay Product ID (ePID)
4046427891
Product Key Features
Subject
Management
Publication Year
2019
Number of Pages
100 Pages
Publication Name
Big Data Analytics Und Vertriebscontrolling. Neue Erkenntnisse Fur Den Vertrieb
Language
German
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
141 g
Item Width
148 mm
Additional Product Features
Descrizione dell'oggetto fatta dal venditore
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Partita IVA: AU 82107909133, GB 293967539
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