Foto 1 di 1
Galleria
Foto 1 di 1
CRM Unplugged : Releasing CRM's Strategic Value by Douglas Turk and Philip...
US $20,75
CircaEUR 18,17
o Proposta d'acquisto
Condizione:
Ottime condizioni
Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
- Compralo SubitoCRM Unplugged : Releasing CRM's Strategic Value by Douglas Turk and Philip...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Spedizione:
US $5,38 (circa EUR 4,71) USPS Media MailTM.
Oggetto che si trova a: Castaic, California, Stati Uniti
Consegna:
Consegna prevista tra il lun 9 giu e il gio 12 giu a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:156918032539
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780471483045
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471483044
ISBN-13
9780471483045
eBay Product ID (ePID)
6072144
Product Key Features
Number of Pages
224 Pages
Publication Name
Crm Unplugged : Releasing Crm's Strategic Value
Language
English
Publication Year
2004
Subject
Customer Relations, Accounting / Managerial
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16.7 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2003-025014
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/12
Table Of Content
Foreword. Preface. Acknowledgments. 1. A New, More Strategic Approach to CRM. Industry Leaders Show the Way. A Clearer Definition of CRM Is Required. Three Lessons from Leaders. Key Points. 2. A Review of CRM Failures. What Went Wrong with CRM. CRM Contributes to a Scary Halloween for Hershey. Why CRM Projects Fail. Key Points. 3. Strategy First: Aligning CRM with Company Strategy. Using an Analytical Framework for Defining Strategy. Distinguishing Competitive Advantage from Other Types ofBenefits. How Competitive Advantage Manifests Itself in Operations. Identify CRM Initiatives That Fortify Competitive Advantage. Key Points. 4. Customer Intelligence: The Science of Customer Insight. How Harrah?s Used Customer Insight to Turn the Tables onthe Gaming Industry. Seven Dimensions of Customer Insight. Define a Scientific Process for Leveraging Customer Insight. Building Blocks Required to Implement a Customer InsightInfrastructure. Key Points. 5. Demand Visibility and Response. Demand Visibility. Best Practices for Increased Visibility. Responding to Market Demand. Best Practices for Demand Responsiveness. Science of Revenue Management. Power of Pricing. Key Points. 6. An Enterprise-Wide Approach to CRM. What Is Customer Strategy and How Does It Help? How Customer Strategy Relates to Corporate and FunctionalStrategy. Key Components of an Effective Customer Strategy. Enterprise Marketing Management: How Customer StrategyIntegrates with Marketing Strategy. Key Points. 7. Implementing CRM Successfully. Implementation Guidelines for Success. Key Points. Epilogue: The Future of CRM. New Marketing Approaches. Understanding Financial Metrics Related to Customers. New Management Approaches Based on Predictive Analysis. Continuous Optimization of Operations. Leveraging Emerging and Specialized Technologies. Harnessing the Benefits of Outsourcing. Index.
Synopsis
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices., Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can avoid being disappointed with their implementation., Praise for CRM Unplugged "The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same." Philip Kotler author of Marketing Insights from A to Z "CRM is no silver bullet, but it is a golden opportunity for companies that take the time to integrate CRM tools with their own source of competitive advantage. This book outlines the steps that need to be taken to achieve success. I highly recommend it." Al Ries coauthor of The Origin of Brands "Turk and Bligh understand that Customer Relationship Management is not a software category; it s about supporting competitive advantage, enforcing demand-driven business processes, and applying continuous customer information and analytics to create long-term ROI. This no-nonsense guide describes the larger scope and context of CRM beyond sales, marketing, and customer service, and provides real-world examples and methodologies for making sense of the real goals of customer relationship management." Laura Preslan Research Director, AMR Research "CRM Unplugged is an excellent summary of how to approach a customer strategy within a company. I wish the book had been in print before we embarked on a major technology initiative in 2003. It would have been very useful for our executive team, and some of the mistakes we made could have been prevented." Jim McKnight CEO, AutoTrader.com
LC Classification Number
HF5415.5.T864 2004
Descrizione dell'oggetto fatta dal venditore
Informazioni su questo venditore
Wallen Sells Books
100% di Feedback positivi•544 oggetti venduti
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Categorie più popolari di questo Negozio
Feedback sul venditore (189)
- a***7 (10)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoSeller was excellent to deal with, communicated when item was shipped, and product was as described. Would buy from seller again.Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Hi, I wanted to thank you for your review and kind words. It is appreciated. Warren
- m***e (135)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGreat seller, book was packed nicely and arrived in mint condition. Would happily buy from this seller again, highly recommended.Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Thank you very much for taking the time to do a nice review. It is appreciatedThe Shadow Vol. 1: The Fire of Creation by Garth Ennis TPB Graphic Novel NM (N° 156710380308)
- l***e (1508)- Feedback lasciato dall'acquirente.Ultimo annoAcquisto verificatoGreat seller. As described. Quick ship. Packed well. Would buy from again and recommend. Many thanks. A++++++Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Hi Thank you very much for taking the time to drop in a review. It is appreciate. Take care. WarrenWines, Cocktails and other Drinks by Frank A. Thomas - First Edition (N° 156396257970)
Wallen Sells Books
100% di Feedback positivi•544 oggetti venduti
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Categorie più popolari di questo Negozio
Feedback sul venditore (189)
- a***7 (10)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoSeller was excellent to deal with, communicated when item was shipped, and product was as described. Would buy from seller again.Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Hi, I wanted to thank you for your review and kind words. It is appreciated. Warren
- m***e (135)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGreat seller, book was packed nicely and arrived in mint condition. Would happily buy from this seller again, highly recommended.Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Thank you very much for taking the time to do a nice review. It is appreciatedThe Shadow Vol. 1: The Fire of Creation by Garth Ennis TPB Graphic Novel NM (N° 156710380308)
- l***e (1508)- Feedback lasciato dall'acquirente.Ultimo annoAcquisto verificatoGreat seller. As described. Quick ship. Packed well. Would buy from again and recommend. Many thanks. A++++++Risposta di: warreschult0- Feedback con risposta del venditore warreschult0.- Feedback con risposta del venditore warreschult0.Hi Thank you very much for taking the time to drop in a review. It is appreciate. Take care. WarrenWines, Cocktails and other Drinks by Frank A. Thomas - First Edition (N° 156396257970)