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Marketing Research: Applied Insight 6th Edition by Dan Nunan (English) Paperback
AU $269,37
CircaEUR 153,39
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- Compralo SubitoMarketing Research: Applied Insight 6th Edition by Dan Nunan (English) Paperback
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AU $17,96 (circa EUR 10,23) International Standard : tracked-no signature (7 to 15 business days).
Oggetto che si trova a: Melbourne, Australia
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Numero oggetto eBay:156312688749
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9781292308722
- Book Title
- Marketing Research
- ISBN
- 9781292308722
Informazioni su questo prodotto
Product Information
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292308722
eBay Product ID (ePID)
2317392315
Product Key Features
Publication Year
2020
Subject
Marketing
Language
English
Publication Name
Marketing Research: Applied Insight, 6th Edition
Type
Textbook
Format
Paperback
Dimensions
Item Height
264 mm
Item Weight
1775 g
Item Width
193 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Partita IVA: AU 82107909133, GB 293967539
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- u***D- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe item was promptly dispatched in time frame and was in very high quality condition when received. The recipient's name was unfortunately omitted although the address was correct. Very professionally packaged to ensure pristine condition of item. Wish the seller would communicate and reply more frequently to messages if possible on eBay. Otherwise good service overall. I recommend buying from The Nile for competitive prices.The Three Kingdoms of Korea: Lost Civilizations by Richard D. McBride II Hardcov (N° 135297480023)
thenilestore
99% di Feedback positivi•3,4 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (1.464.059)
- c***c (460)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (N° 146371979206)
- 3***a (328)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.
- u***D- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe item was promptly dispatched in time frame and was in very high quality condition when received. The recipient's name was unfortunately omitted although the address was correct. Very professionally packaged to ensure pristine condition of item. Wish the seller would communicate and reply more frequently to messages if possible on eBay. Otherwise good service overall. I recommend buying from The Nile for competitive prices.The Three Kingdoms of Korea: Lost Civilizations by Richard D. McBride II Hardcov (N° 135297480023)