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The Book Business: What Everyone Needs to Know
US $7,74
CircaEUR 6,64
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Oggetto che si trova a: Minneapolis, Minnesota, Stati Uniti
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Numero oggetto eBay:146719983265
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780190628048
Informazioni su questo prodotto
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0190628049
ISBN-13
9780190628048
eBay Product ID (ePID)
7038298535
Product Key Features
Number of Pages
184 Pages
Publication Name
Book Business : What Everyone Needs to Know®
Language
English
Subject
Publishing, General
Publication Year
2019
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
What Everyone Needs to Know® Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
7.2 Oz
Item Length
8.2 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-030696
TitleLeading
The
Reviews
"In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International, "There are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know...It's intended to be breezyDL'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds." -- Publishers Weekly"In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International "Mike Shatzkin and Robert Riger have written the essential guide to trade publishing in the United States. The Book Business: What Everyone Needs To Know provides a concise, timely, and engaging overview of how books are conceived, planned, sold, and (sometimes) returned. The book offers well-formed perspectives on bookselling, the rise of digital books, the growth of online sales, and the future of book publishing. This book sets the table for anyone interested in how publishing works and how the industry may yet evolve."--Brian O'Leary, Executive Director, Book Industry Study Group "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer."--Lorraine Shanley, President of Market Partners International "For years publishing professionals turned to Riger and Shatzkin for answers to difficult questions. Now writers, students, and others with basic questions about the book business can access their diligent research and knowledgeable answers"--Michael Cader, Founder, Publishers Lunch and PublishersMarketplace.com, "There are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know...It's intended to be breezy--'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds." -- Publishers Weekly"In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International "Mike Shatzkin and Robert Riger have written the essential guide to trade publishing in the United States. The Book Business: What Everyone Needs To Know provides a concise, timely, and engaging overview of how books are conceived, planned, sold, and (sometimes) returned. The book offers well-formed perspectives on bookselling, the rise of digital books, the growth of online sales, and the future of book publishing. This book sets the table for anyone interested in how publishing works and how the industry may yet evolve."--Brian O'Leary, Executive Director, Book Industry Study Group "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer."--Lorraine Shanley, President of Market Partners International "For years publishing professionals turned to Riger and Shatzkin for answers to difficult questions. Now writers, students, and others with basic questions about the book business can access their diligent research and knowledgeable answers"--Michael Cader, Founder, Publishers Lunch and PublishersMarketplace.com, "There are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know...It's intended to be breezy--'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds." -- Publishers Weekly "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International "Mike Shatzkin and Robert Riger have written the essential guide to trade publishing in the United States. The Book Business: What Everyone Needs To Know provides a concise, timely, and engaging overview of how books are conceived, planned, sold, and (sometimes) returned. The book offers well-formed perspectives on bookselling, the rise of digital books, the growth of online sales, and the future of book publishing. This book sets the table for anyone interested in how publishing works and how the industry may yet evolve."--Brian O'Leary, Executive Director, Book Industry Study Group "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer."--Lorraine Shanley, President of Market Partners International "For years publishing professionals turned to Riger and Shatzkin for answers to difficult questions. Now writers, students, and others with basic questions about the book business can access their diligent research and knowledgeable answers"--Michael Cader, Founder, Publishers Lunch and PublishersMarketplace.com, "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International "Mike Shatzkin and Robert Riger have written the essential guide to trade publishing in the United States. The Book Business: What Everyone Needs To Know provides a concise, timely, and engaging overview of how books are conceived, planned, sold, and (sometimes) returned. The book offers well-formed perspectives on bookselling, the rise of digital books, the growth of online sales, and the future of book publishing. This book sets the table for anyone interested in how publishing works and how the industry may yet evolve."--Brian O'Leary, Executive Director, Book Industry Study Group "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer."--Lorraine Shanley, President of Market Partners International "For years publishing professionals turned to Riger and Shatzkin for answers to difficult questions. Now writers, students, and others with basic questions about the book business can access their diligent research and knowledgeable answers"--Michael Cader, Founder, Publishers Lunch and PublishersMarketplace.com, "There are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know...It's intended to be breezy'e"'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds." -- Publishers Weekly"In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International "Mike Shatzkin and Robert Riger have written the essential guide to trade publishing in the United States. The Book Business: What Everyone Needs To Know provides a concise, timely, and engaging overview of how books are conceived, planned, sold, and (sometimes) returned. The book offers well-formed perspectives on bookselling, the rise of digital books, the growth of online sales, and the future of book publishing. This book sets the table for anyone interested in how publishing works and how the industry may yet evolve."--Brian O'Leary, Executive Director, Book Industry Study Group "In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer."--Lorraine Shanley, President of Market Partners International "For years publishing professionals turned to Riger and Shatzkin for answers to difficult questions. Now writers, students, and others with basic questions about the book business can access their diligent research and knowledgeable answers"--Michael Cader, Founder, Publishers Lunch and PublishersMarketplace.com
Table Of Content
Foreword Chapter 1: The Global Book Business Chapter 2: From Idea to Book Chapter 3: Bookselling, Marketing, and Sales: Getting the Book to the Reader Chapter 4: Some Publishing History Chapter 5: E-books Chapter 6: The Book Publishing Business Model Chapter 7: Bookselling in the 21st Century -- Amazon.com Chapter 8: Kids and YA Chapter 9: Audiobooks Chapter 10: The Future of Publishing
Synopsis
For all the ways books influence, teach, challenge. and connect us, we still remain in the dark as to where they come from and how the mysterious world of publishing works. From concerns over the alleged death of print and the rise of Amazon to the beginnings of modern publishing, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey. Ideal for those Looking to gain a foothold in the business and seasoned industry experts alike, The Book Business answers questions from basic to cutting-edge at a time of unprecedented flux. Book jacket., Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing -- the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry., Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing - the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry., Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating., Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know(R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
LC Classification Number
Z471.S4425 2019
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shopsastores_minneapolis
99,5% di Feedback positivi•44 mila oggetti venduti
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- o***u (6)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoWhile 1 of 6 items was damaged pre shipping, I found the shipping time to be reasonable and the packaging to be more than adequate. The items were mostly as described, with minor blemishes that were not visible in the original pictures. The value of these items is well worth the price, and I will be working with this seller again in the future. I was given a refund for the broken item and while the reply from the seller wasn't in a timely manner, they were reasonable and sorted out the issue.
- u***i (677)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA good seller. The book was well described and reasonably priced. It was promptly despatched. I have one minor criticism, but important for serious book collectors for whom condition is everything. The book was only packed in a plastic bag with no inner protective packaging. It was a hardback but the corners and spine are very vulnerable in transit and need protection.
- t***e (119)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoVery happy with purchase this is a great seller. Extremely fast shipping. Product actually better than was described. Unbelievable value, I won the bid for $12.50 on $100 item. Item was packed very well almost too well. I hate Styrofoam peanuts it gets everywhere and it’s very hard to clean up even Amazon quit using it. My suggestion is go to packing paper instead of the Styrofoam peanuts. But still very happy with purchase.
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shopsastores_minneapolis
99,5% di Feedback positivi•44 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (15.350)
- o***u (6)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoWhile 1 of 6 items was damaged pre shipping, I found the shipping time to be reasonable and the packaging to be more than adequate. The items were mostly as described, with minor blemishes that were not visible in the original pictures. The value of these items is well worth the price, and I will be working with this seller again in the future. I was given a refund for the broken item and while the reply from the seller wasn't in a timely manner, they were reasonable and sorted out the issue.
- u***i (677)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA good seller. The book was well described and reasonably priced. It was promptly despatched. I have one minor criticism, but important for serious book collectors for whom condition is everything. The book was only packed in a plastic bag with no inner protective packaging. It was a hardback but the corners and spine are very vulnerable in transit and need protection.
- t***e (119)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoVery happy with purchase this is a great seller. Extremely fast shipping. Product actually better than was described. Unbelievable value, I won the bid for $12.50 on $100 item. Item was packed very well almost too well. I hate Styrofoam peanuts it gets everywhere and it’s very hard to clean up even Amazon quit using it. My suggestion is go to packing paper instead of the Styrofoam peanuts. But still very happy with purchase.