J. C. Leyendecker : American Imagist by Laurence S. Cutler and Judy Goffman Cutler (2008, Hardcover)

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Product Identifiers

PublisherAbrams, Inc.
ISBN-100810995212
ISBN-139780810995215
eBay Product ID (ePID)66692608

Product Key Features

Number of Pages256 Pages
Publication NameJ. C. Leyendecker : American Imagist
LanguageEnglish
SubjectPublishing, Graphic Arts / Commercial & Corporate, Popular Culture, Artists, Architects, Photographers, Graphic Arts / Illustration
Publication Year2008
TypeTextbook
Subject AreaDesign, Art, Language Arts & Disciplines, Biography & Autobiography
AuthorLaurence S. Cutler, Judy Goffman Cutler
FormatHardcover

Dimensions

Item Height1 in
Item Weight51.8 Oz
Item Length11.3 in
Item Width9.9 in

Additional Product Features

Intended AudienceTrade
LCCN2008-014691
Dewey Edition22
Grade FromEighth Grade
IllustratedYes
Grade ToCollege Graduate Student
Dewey Decimal741.6/52092
SynopsisOne of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist. Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists., Oversize and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, J.C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American illustrators and artists. "The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft." --Steven Heller, New York Times One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons--such as the New Year's baby and the Santa Claus that are to this day an integral part of the lexicon of Americana--and was commissioned to paint more Saturday Evening Post covers than any other artist. Chapters include: The Leyendecker Life The Leyendecker Look The Art of Advertising in a Product-Oriented Society Master of the Magazine Cover Book Illustration Posters: The People's Art And more! Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. From National Museum of American Illustration cofounders Laurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post .
LC Classification NumberNC975.5.L4A4 2008

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