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It's Not Just PR: Public Relations and Society
by Coombs, W. Timothy; Holladay,... | PB | VeryGood
US $5,65
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Oggetto che si trova a: Aurora, Illinois, Stati Uniti
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Numero oggetto eBay:146462808110
Specifiche dell'oggetto
- Condizione
- Ottime condizioni
- Note del venditore
- Binding
- Paperback
- Book Title
- It's Not Just PR
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781405144063
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1405144068
ISBN-13
9781405144063
eBay Product ID (ePID)
54256979
Product Key Features
Number of Pages
154 Pages
Language
English
Publication Name
It's Not Just PR : Public Relations in Society
Subject
Media Studies, Public Policy / Social Services & Welfare
Publication Year
2006
Type
Textbook
Subject Area
Political Science, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
7.8 Oz
Item Length
8.8 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2006-020245
Reviews
Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." Debra Worley, Department of Communication, Indiana State University"Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." Doug Newsom, Schieffer School of Journalism, Texas Christian UniversityThis well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." Choice, "Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." Debra Worley, Department of Communication, Indiana State University "Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." Doug Newsom, Schieffer School of Journalism, Texas Christian University, "Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." --Debra Worley, Department of Communication, Indiana State University "Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." --Doug Newsom, Schieffer School of Journalism, Texas Christian University "This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." ( Choice )
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.2
Table Of Content
Introduction 1. Does Society Need Public Relations? Media Use and the Term "PR " Criticisms of Public Relations Popular Press Books Describing the Importance of Public Relations Professional and Academic Defense of Public Relations Public Relations and the Marketplace of Ideas Re-focusing Public Relations Conclusion 2. Ethical Implications of Public Relations What is Public Communication? Ethical Responsibilities of PR as a Form of Public Communication Ethical Perspectives Professional Associations and Ethics The Boundary-spanning Role of the PR Professional Tensions for PR Practitioners Power Relationships The Power of PR Professionals in the Corporation A Postmodern Perspective on PR Conclusion 3. Who Practices Public Relations? Corporate-centric Histories of Public Relations Antagonistic Views of Corporations and Activists Power and Marginalization First Reform Era: Abolitionism and Temperance Second Reform Era: The Muckrakers Saul Alinsky: Activism in the 1960s Internet Activism Labor Unions and Public Relations Conclusion 4. Public Relations Influences Society Marketplace of Ideas Issues Management: A Framework of Effects on Public Policy Shaping Public Behavior Mixing Social and Policy Changes: Direct-to-Consumer Advertising and Big Pharm Conclusion 5. Global Effects of Public Relations Public Diplomacy: Government Public Relations Goes Global Private Voluntary Organizations: Activism Goes Global Corporations: Increased Demands from a Global Network of Relationships Conclusion Where We Have Been References Index
Synopsis
Public relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside of the industry. The public does not see the way public relations shapes and spins their news; influencing societal values, knowledge, and perceptions. It's Not Just "PR": Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice., Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact Helps reveal why public relations is useful to society and how it has developed a negative public reputation Includes practical debate about power issues in public relations theory and practice Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association, ublic relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside the industry. The public does not see the way public relations shapes and spins their news, influencing societal values, knowledge, and perceptions.t's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice.
LC Classification Number
HM1221.C59 2007
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- c***m (429)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (N° 146005407795)
- v***v (2075)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.