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Data Driven Marketing for Dummies by Semmelroth, David
by Semmelroth, David | PB | VeryGood
US $7,47
CircaEUR 6,36
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Oggetto che si trova a: Aurora, Illinois, Stati Uniti
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Numero oggetto eBay:146376667805
Specifiche dell'oggetto
- Condizione
- Ottime condizioni
- Note del venditore
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781118615843
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118615840
ISBN-13
9781118615843
eBay Product ID (ePID)
159801364
Product Key Features
Book Title
Data Driven Marketing for Dummies
Number of Pages
320 Pages
Language
English
Topic
Marketing / General, Marketing / Research
Publication Year
2013
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
15.2 Oz
Item Length
9.1 in
Item Width
7.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-946293
Table Of Content
Introduction 1 Part I: Getting Started with Data Driven Marketing 5 Chapter 1: Data Driven Marketing 101: It's All About the Customer 7 Chapter 2: Communicating Directly with Your Customers 19 Chapter 3: The Forest for the Trees: Where Is the Customer in All That Data? 33 Chapter 4: Using and Managing Your Customer Contact Information 51 Chapter 5: Getting Your Message Out: Marketing Campaign Basics 61 Part II: Digging Deeper into Your Data: Analytics 71 Chapter 6: You're Going to Need a Geek: Introduction to Analyzing Data 73 Chapter 7: Birds of a Feather Buy Together: Segmenting Your Customers 89 Chapter 8: Getting the Most from Your Transaction Data 105 Chapter 9: The Good, the Bad, and the Ugly: Understanding Customer Profitability 119 Part III: Putting Your Data to Work 129 Chapter 10: The Tactical Advantage: Designing Data Driven Marketing Campaigns 131 Chapter 11: From the Window to the Counter: Getting Shoppers to Buy 151 Chapter 12: Crafting Your Marketing Message 163 Chapter 13: Using Customer Data Online 175 Part IV: The Feedback Cycle: Learning from Experience 189 Chapter 14: Learning Curve: Setting Up a Testing Plan 191 Chapter 15: Getting to the Bottom Line: Tracking and Measuring Your Campaigns 207 Chapter 16: Putting Your Geek to Work: Analyzing Campaign Results 223 Chapter 17: Sharing Customer Data Throughout Your Enterprise 243 Part V: The Part of Tens 259 Chapter 18: Ten (or So) Ways to Capture Customer Data 261 Chapter 19: Ten Resources for Information and Assistance 269 Index 277
Synopsis
Learn to: Recognize your most profitable customers Spot sales trends Develop smarter marketing campaigns Accurately measure revenue created by marketing efforts Embrace data and use it to sell and market your products Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately measure the impact of marketing campaigns. Data Driven Marketing For Dummies shows you how to use all the data at your disposal to make current customers more satisfied, reach new customers, and more efficiently sell to your most important customer segments. The bread and butter get an intro to the functions that are common to virtually all of database marketing, the structure of a database marketing campaign, and how customer databases are organized Dig deep find the lowdown on ways to analyze data and discover what to watch out for to keep yourself from being misled Put it to work take a look at common marketing goals and how campaigns are designed to meet them (and how they can meet yours) Learn from experience discover how to set up a testing plan, measure the success of your database marketing campaigns, improve future marketing campaigns, and much more Open the book and find: Why database marketing works Guidance on how to understand your customer base The importance of creating a customer record Ways to use and manage your customer contact information Analytic techniques common to database marketing How to get the most from your transaction data Tips on how customer behavior can be used to inform marketing campaigns Strategic ways your data can inspire communications, Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights., Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.
LC Classification Number
HF5415.125
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