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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Crane, Frederick G. | PB | LikeNew
US $7,64
CircaEUR 6,54
Condizione:
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Come Nuovo
Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di usura visibili ed è inclusa la sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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- Compralo SubitoMarketing for Entrepreneurs: Concepts and Applications for New Ventures
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Spedizione:
Gratis Economy Shipping.
Oggetto che si trova a: Aurora, Illinois, Stati Uniti
Consegna:
Consegna prevista tra il gio 17 lug e il lun 21 lug a 94104
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Numero oggetto eBay:146372693209
Specifiche dell'oggetto
- Condizione
- Come Nuovo
- Note del venditore
- Binding
- Paperback
- Book Title
- Marketing for Entrepreneurs
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781452230047
Informazioni su questo prodotto
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452230048
ISBN-13
9781452230047
eBay Product ID (ePID)
111342374
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Subject
Marketing / General, Entrepreneurship, General
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface1. Marketing in an Entrepreneurial Context2. Finding and Evaluating the Right Marketing Opportunity3. Using Marketing Research to Ensure Entrepreneurial Success4. Understanding Customers and Competitors5. Segmentation, Targeting, and Positioning6. Developing New Products and Services7. Building and Sustaining the Entrepreneurial Brand8. Entrepreneurial Pricing9. Entrepreneurial Channel Development and Supply Chain Management10. Entrepreneurial Promotion: Doing More With Less!11. The Entrepreneurial Marketing PlanAppendix - Sample Entrepreneurial Marketing Plan
Synopsis
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical, Insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success., Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
LC Classification Number
HF5415.13
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ThriftBooks
98,9% di Feedback positivi•19,6 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (5.677.745)
- c***m (410)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- a***r (375)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoi am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (324)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificato5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!