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Experience the Message: How Experiential Marketing Is Changing the Brand World
by Lendermann, Max | HC | Good
US $7,14
CircaEUR 6,15
Condizione:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Maggiori informazioniinformazioni sulla condizione
Buone condizioni
Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni alla copertina incluse alcune rigature, ma nessun foro o strappo. È possibile che la sovraccoperta per le copertine rigide non sia inclusa. La rilegatura presenta minimi segni di usura. La maggior parte delle pagine non è danneggiata e mostra una quantità minima di piegature o strappi, sottolineature di testo a matita, nessuna evidenziazione di testo né scritte ai margini. Non ci sono pagine mancanti. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Gratis Economy Shipping.
Oggetto che si trova a: Aurora, Illinois, Stati Uniti
Consegna:
Consegna prevista tra il sab 19 lug e il mer 23 lug a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico del venditore.
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Numero oggetto eBay:146315492707
Specifiche dell'oggetto
- Condizione
- Buone condizioni
- Note del venditore
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780786715367
Informazioni su questo prodotto
Product Identifiers
Publisher
Basic Books
ISBN-10
0786715367
ISBN-13
9780786715367
eBay Product ID (ePID)
48423879
Product Key Features
Book Title
Experience the Message : How Experiential Marketing Is Changing the Brand World
Number of Pages
336 Pages
Language
English
Publication Year
2005
Topic
Marketing / General, General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
280.6 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-274049
Dewey Edition
22
Dewey Decimal
658.8/27
Synopsis
"Experience the Message" is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.|9780786715367|
LC Classification Number
HD69.B7L46 2006
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