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Money in Your Mailbox: How to - Paperback, by Wilbur L. Perry - Acceptable n

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Oggetto che si trova a: Philadelphia, Pennsylvania, Stati Uniti
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Numero oggetto eBay:145885281411
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Specifiche dell'oggetto

Condizione
Accettabile: Libro con evidenti segni di usura. Può avere alcuni danni alla copertina, senza che ...
Type
Textbook
ISBN
9780471573302

Informazioni su questo prodotto

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471573302
ISBN-13
9780471573302
eBay Product ID (ePID)
344018

Product Key Features

Edition
2
Book Title
Money in Your Mailbox : How to Start and Operate a Successful Mail-Order Business
Number of Pages
256 Pages
Language
English
Publication Year
1992
Topic
Industries / Retailing, New Business Enterprises, Mail Order
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Author
L. Perry Wilbur
Book Series
Small Business Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
92-013550
Dewey Edition
20
Series Volume Number
3
Dewey Decimal
658.8720973
Edition Description
Revised edition
Table Of Content
GETTING STARTED IN MAIL ORDER. A Mail-Order Business of Your Own. The Self-Employment Picture. 20 Ways to Beat the Competition. Questions and Answers About Mail Order. Choosing Your Product or Service. ADVERTISING. Advertising Your Product. How to Save Money on Advertising. MARKETING YOUR PRODUCT OR SERVICE. Selling Your Product Directly from an Ad. Let's Write a Classified Ad. The Inquiry and Follow-Up Method. Direct Mail: A Dynamic Selling Tool. The Direct-Mail Package. Latest Direct-Mail Ideas. Mailing Lists. The Power of Direct-Mail Advertising. PRACTICAL CONSIDERATIONS. Marketing on a Global Basis. Mail-Order Products, Services, and Businesses in Demand Overseas. Products That Will Sell in Japan. Filling Your Orders. Mail-Order Fraud. Mail-Order Millionaires. Data-Base Marketing in the 1990s and Beyond. The Sure Way to Mail-Order Profits. Appendices. Bibliography. Index.
Synopsis
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success., A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
LC Classification Number
HF5466.W48 1993

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