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Buyer Personas: How to Gain Insight ..., Revella, Adele
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- Compralo SubitoBuyer Personas: How to Gain Insight ..., Revella, Adele
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L'oggetto non viene spedito a Stati Uniti.
Oggetto che si trova a: GB, Regno Unito
Consegna:
Varia
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Numero oggetto eBay:144836670470
Specifiche dell'oggetto
- Condizione
- Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- Book Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- ISBN
- 1118961501
- EAN
- 9781118961506
- Binding
- Hardback
- Date of Publication
- 2015-03-27
- Release Title
- Buyer Personas: How to Gain Insight into your Customer's Expec...
- Artist
- Revella, Adele
- Brand
- N/A
- Colour
- N/A
Informazioni su questo prodotto
Product Information
Named one of Fortune Magazine's 5 Best Business Books in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118961506
eBay Product ID (ePID)
213391486
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Publication Year
2015
Subject
Management
Type
Textbook
Format
Hardcover
Dimensions
Item Height
250 mm
Item Weight
436 g
Item Width
164 mm
Additional Product Features
Country/Region of Manufacture
United States
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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World of Books Ltd
98,4% di Feedback positivi•38,2 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (13.729.051)
- u***t (2229)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- a***i (357)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
- v***k (4210)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoA series of unfortunate events. Ordered with a dvd which was found wanting so cancelled and refunded quickly. A book arrived, but not the two books (and slipcase) advertised. ISBN issue? Initially I could not locate it as I expected an appropriately bulky package. Once notified, WoB customer service stepped up and I was asked to choose a book at a similar price point as compensation. This is why I use WoB so often - things do go wrong sometimes but they respond appropriately. Many many thanks.