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Marketing Research: Planning, Proce..., Fourali, Chahid
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Numero oggetto eBay:144797162246
Specifiche dell'oggetto
- Condizione
- Title
- Marketing Research: Planning, Process, Practice
- Book Title
- Marketing Research: Planning, Process, Practice
- ISBN
- 1446294366
- EAN
- 9781446294369
- Binding
- Paperback / softback
- Date of Publication
- 2017-12-13
- Release Title
- Marketing Research: Planning, Process, Practice
- Artist
- Fourali, Chahid
- Brand
- N/A
- Colour
- N/A
Informazioni su questo prodotto
Product Information
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes - Highlighting ethical implications in research projects Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781446294369
eBay Product ID (ePID)
239207021
Product Key Features
Number of Pages
432 Pages
Publication Name
Marketing Research: Planning, Process, Practice
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
940 g
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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World of Books Ltd
98,4% di Feedback positivi•38,3 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (13.761.866)
- a***m (182)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!
- u***t (2233)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- a***i (357)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!