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Public Relations by Kelleher, Tom (Paperback)
US $16,99
CircaEUR 14,59
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“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
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Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni alla copertina incluse alcune rigature, ma nessun foro o strappo. È possibile che la sovraccoperta per le copertine rigide non sia inclusa. La rilegatura presenta minimi segni di usura. La maggior parte delle pagine non è danneggiata e mostra una quantità minima di piegature o strappi, sottolineature di testo a matita, nessuna evidenziazione di testo né scritte ai margini. Non ci sono pagine mancanti. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Spedizione:
US $6,99 (circa EUR 6,00) USPS Media MailTM.
Oggetto che si trova a: Multiple Locations, Stati Uniti
Consegna:
Consegna prevista tra il lun 25 ago e il sab 30 ago a 94104
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Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
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Numero oggetto eBay:144037407859
Specifiche dell'oggetto
- Condizione
- Buone condizioni
- Note del venditore
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- ISBN
- 9780190201470
Informazioni su questo prodotto
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0190201479
ISBN-13
9780190201470
eBay Product ID (ePID)
228982684
Product Key Features
Number of Pages
456 Pages
Language
English
Publication Name
Public Relations
Publication Year
2017
Subject
Business Communication / General, Public Relations, Industries / Media & Communications
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
28.9 Oz
Item Length
7.8 in
Item Width
9.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-022597
Dewey Edition
23
Reviews
"Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of greatexamples." --Lisa Lundy, Louisiana State University, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Stapes Carter, University of South Carolina, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College"I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina
Dewey Decimal
659.2
Synopsis
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. Distinctive Features * Extended case studies in every chapter show students how to apply the chapter's core concepts * Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter * "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use * Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant * Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer
LC Classification Number
HD59.K45 2018
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