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Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Sh
AU $68,67
CircaEUR 39,73
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Spedizione:
AU $6,09 (circa EUR 3,52) International Standard : tracked-no signature (7 to 15 business days).
Oggetto che si trova a: Melbourne, Australia
Consegna:
Consegna prevista tra il gio 22 mag e il ven 30 mag a 43230
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Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
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Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:134799653208
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9780749480967
- Book Title
- Experiential Marketing
- ISBN
- 9780749480967
Informazioni su questo prodotto
Product Information
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749480967
eBay Product ID (ePID)
5046455868
Product Key Features
Number of Pages
320 Pages
Publication Name
Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
500 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: AU 82107909133, GB 293967539
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