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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O
Chiron_Media_Store
(1258458)
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GBP 3,31
CircaEUR 3,77
Condizione:
- Compralo SubitoBrand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O
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Informazioni sull'oggetto
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:134488721331
Specifiche dell'oggetto
- Condizione
- Title
- Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O
- ISBN
- 9780470862117
Informazioni su questo prodotto
Product Information
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470862114
ISBN-13
9780470862117
eBay Product ID (ePID)
86754420
Product Key Features
Number of Pages
178 Pages
Language
English
Publication Name
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publication Year
2004
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
19 oz.
Item Length
9.4 in
Item Width
7.8 in
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 724 4981 18
CRN: 03800600
Numeri relativi alla responsabilità estesa del produttore (EPR):
Il numero EPR indica che il venditore è registrato presso gli uffici governativi come produttore di un determinato tipo di prodotto e si assume la responsabilità di gestire i rifiuti generati da tale prodotto.
Informazioni su questo venditore
Chiron_Media_Store
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- j***2 (53)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoOrdered on 7 Nov and it arrived on 11 Nov. Was appropriately packaged and arrived in good condition as described in post. Have bought books from this seller before. The books I have purchased from them have all been good quality, value and appeared to be in the condition described in the posts. Very pleased with their service. This book is a good read and I would recommend it.
- r***9 (217)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI'm very impressed with the level of service from the supplier and eBay on this. I responded to a prompt reporting that I had not received my book, the way it has been dealt with by eBay and the supplier has been amazing - thank you both very much. I know now that the delay was caused by the carrier, not the supplier. The book is in perfect condition, was well packaged and is excellent value.
- e***d (92)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoChiron media provide a great service. It arrived promptly in decent condition considering the edition. There was a small issue with the advertised edition of the book and the one I received. However when I spoke to the seller, they were courteous, understanding and were equitable in their approach to resolving my query. This book was great value for money. I would definitely recommend the quality service provided by this seller.