Informazioni su questo prodotto

Product Identifiers

PublisherPenguin Publishing Group

ISBN-101591840570

ISBN-139781591840572

eBay Product ID (ePID)45393484

Product Key Features

Book TitleCompetition Demystified : a Radically Simplified Approach to Business Strategy

Number of Pages288 Pages

LanguageEnglish

TopicIndustrial Management, Commerce, Management, Strategic Planning

Publication Year2005

IllustratorYes

GenreBusiness & Economics

AuthorBruce C. Greenwald

FormatHardcover

Dimensions

Item Height0.5 in

Item Weight22.9 Oz

Item Length3.6 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2005-041948

Dewey Edition22

Grade FromTwelfth Grade

Dewey Decimal658.4/012

SynopsisDistinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages., Since 1980, Michael Porters classic "Competitive Strategy" has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competitiona theory that is far simpler than Porters and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entrythrough customer captivity, lower production costs, or economies of scaleit can manage these advantages, anticipate competitors moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all. "Competition Demystified" will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classic., Columbia Business School professor Greenwald offers a new way to exploit competitive advantage while achieving exceptional profits., Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.

LC Classification NumberHD30.28.G733 2005