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Connected CRM: Implementing a Data-Driven, Customer-Centr
GBP 2,89
CircaEUR 3,44
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Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Oggetto che si trova a: South East, Regno Unito
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Numero oggetto eBay:126474996688
Specifiche dell'oggetto
- Condizione
- Title
- Connected CRM: Implementing a Data-Driven, Customer-Centric Busi
- ISBN
- 9781118835807
Informazioni su questo prodotto
Product Information
Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897
Product Key Features
Number of Pages
256 Pages
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
440 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 724498118
CRN: 03800600
Informazioni su sicurezza e accessibilità
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- r***e (2766)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificato2nd of 2-book order: Used book in great condition as described, excellent value, postage included. Safely packaged, very promptly dispatched and early delivery via Royal Mail Tracked: 3 days purchase-to-delivery so thanks for using RMail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.Illustrated Guide to Birds of Britain & Europe (British Trust for Ornithology) (N° 303576326790)
- l***r (719)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.
- n***s (1825)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.