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Strategic Management: Theory and - Paperback, by Parnell John A - Acceptable
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Oggetto che si trova a: Philadelphia, Pennsylvania, Stati Uniti
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Numero oggetto eBay:125967313025
Specifiche dell'oggetto
- Condizione
- Book Title
- Strategic Management: Theory and Practice
- ISBN
- 9781426628825
Informazioni su questo prodotto
Product Identifiers
Publisher
Cengage Learning Custom Publishing
ISBN-10
142662882X
ISBN-13
9781426628825
eBay Product ID (ePID)
15038847120
Product Key Features
Language
English
Publication Name
Strategic Management: Theory and Practice
Subject
Industrial Management, Management, Strategic Planning, Teaching Methods & Materials / General
Publication Year
2008
Type
Textbook
Subject Area
Education, Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
36.9 Oz
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Table Of Content
Preface About the Author Chapter 1: Fundamentals of Strategic Management Chapter 2: The Strategy Landscape Chapter 3: Industry Competition Chapter 4: External Environment Chapter 5: The Organization Chapter 6: Corporate-Level Strategies Chapter 7: Business Unit Strategies Chapter 8: Functional Strategies Chapter 9: Strategy Formulation Chapter 10: Strategy Execution: Structure Chapter 11: Strategy Execution: Strategic Change, Culture & Leadership Chapter 12: Strategic Control Appendix: Case Analysis Real-Time Cases Traditional Cases Glossary Index
Synopsis
Strategic Management: Theory and Practice 3e provides a detailed, yet highly readable efficient presentation of the strategic management field. Concepts are addressed sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. This book can be used in undergraduate or graduate courses in the strategic management capstone course (traditionally called abusiness policya), but it has been prepared with an undergraduate audience in mind. NEW TO THIS EDITION: Audio Commentaries introduce and reinforce classroom lecture. Exceptionally valuable when a course is delivered online Current Issues, Concepts, and Examples with extensive references to such topics as global strategy (with strong China coverage), e-strategy, and crisis management. A Strategy Landscape chapter has been added that outlines a number of recent developments in the business world that have changed the nature of strategic management including outsourcing, offshoring, mass customization, commoditization, and e-commerce. Strategy Execution has been expanded into two chapters in this edition, one emphasizing structure and the other emphasizing culture and leadership.
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