Entrepreneurship for Scientists and Engineers by Kathleen Allen (2009, Trade...

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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
ISBN
9780132357272
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132357275
ISBN-13
9780132357272
eBay Product ID (ePID)
71199927

Product Key Features

Number of Pages
256 Pages
Publication Name
Entrepreneurship for Scientists and Engineers
Language
English
Publication Year
2009
Subject
Engineering (General), Entrepreneurship, General, Strategic Planning
Type
Textbook
Subject Area
Technology & Engineering, Science, Business & Economics
Author
Kathleen Allen
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
12.3 Oz
Item Length
9 in
Item Width
6.3 in

Additional Product Features

Intended Audience
College Audience
LCCN
2008-039106
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
620.0068
Table Of Content
Part 1: Technology Entrepreneurship for Scientists and Engineers Chapter 1: Scientists and Engineers as Entrepreneurs Chapter 2: Recognizing and Screening Technology Opportunities Chapter 3: Designing and Developing a Technology Start-up Chapter 4: Building an Effective Team Part 2: Developing and Protecting Intellectual Property Chapter 5: The Concept of Intellectual Property Chapter 6: Patent and Trademark Strategy Part 3: Technology Entrepreneurship Strategy Chapter 7: High Technology Product Development Strategies Chapter 8: Technology Transition and Entry Strategies Chapter 9: Technology Adoption Patterns and Marketing Strategy Part 4: Start-up Financial Strategy Chapter 10: The Business Model Chapter 11: Funding the Technology Start-up Chapter 12: Funding Growth Chapter 13: Technology Valuation
Synopsis
For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path. Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful., KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques., KEY BENEFIT : Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS : Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
LC Classification Number
TA190.A524 2010

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