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Virgin by Design, Hardcover by Carson, Nick, Brand New, Free shipping in the US

kevin801975
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Oggetto che si trova a: Bluffton, South Carolina, Stati Uniti
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Numero oggetto eBay:116311853895
Ultimo aggiornamento: 16 ago 2025 17:58:13 CESTVedi tutte le revisioniVedi tutte le revisioni

Specifiche dell'oggetto

Condizione
Come Nuovo: Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di ...
ISBN
9780500022931

Informazioni su questo prodotto

Product Identifiers

Publisher
Thames & Hudson
ISBN-10
0500022933
ISBN-13
9780500022931
eBay Product ID (ePID)
20038287470

Product Key Features

Book Title
Virgin by Design
Number of Pages
376 Pages
Language
English
Topic
Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, Corporate & Business History
Publication Year
2020
Illustrator
Yes
Genre
Design, Business & Economics
Author
Nick Carson, Virgin
Format
Hardcover

Dimensions

Item Height
1.5 in
Item Weight
54.9 Oz
Item Length
9.9 in
Item Width
10.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2019-940726
Dewey Edition
23
Dewey Decimal
745.40922
Synopsis
There is only one brand that could start as a record company and evolve into an airline, a hotel chain, and a space-flight provider--and that brand is Virgin. Because of the daring vision and marketing genius of Richard Branson, Virgin has defied categorization and broken all the rules of business while creating one of the most recognizable companies of all time. This new volume is a celebration of fifty years of bold innovation at Virgin. Lavishly illustrated, it tells the story of the creation and development of a globally respected brand. More than a retrospective, this book gets to the very heart of the Virgin brand, telling the gutsy origin story while examining why audiences and consumers adore all things Virgin. Virgin by Design is for anyone interested in corporate identity, innovation, and stories of breaking the rules. With signature Virgin flair, this book includes chapters on being playful in business, risks without recklessness, collaboration, and using business to do good. Virgin companies past and present are featured, including those that were launched and closed, such as Virgin Cola and Virgin Brides, highlighting the company's resilience and spirit alongside its creativity and success., Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future. Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.
LC Classification Number
NK1447.6.V57C37 2020

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