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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris,Lorenz, Dr
GBP 8,09
CircaEUR 9,34
Condizione:
Buone condizioni
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Spedizione:
GBP 5,49 (circa EUR 6,34) Standard Int'l Postage.
Oggetto che si trova a: Ammanford, Regno Unito
Consegna:
Consegna prevista tra il mer 30 lug e il ven 8 ago a 94104
Restituzioni:
Restituzioni entro 60 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:388476712330
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780273656753
Informazioni su questo prodotto
Product Information
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042
Product Key Features
Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Format
Paperback
Dimensions
Item Height
193 mm
Item Weight
262 g
Item Width
127 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 920299721
CRN: 06817864
Informazioni su questo venditore
Goldstone Books
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