Shaping a DesignedUp Organisation

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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
Type
Textbook
Publication Name
Shaping a DesignedUp Organisation
ISBN
9781032601458

Informazioni su questo prodotto

Product Identifiers

Publisher
CRC Press LLC
ISBN-10
1032601450
ISBN-13
9781032601458
eBay Product ID (ePID)
20076821964

Product Key Features

Book Title
Shaping a Designedup Organisation : the Journey to Design Maturity
Number of Pages
270 Pages
Language
English
Publication Year
2025
Topic
Computer Graphics, Graphic Arts / Commercial & Corporate, Digital Media / General
Illustrator
Yes
Genre
Design, Computers
Author
Emma Carter
Format
Trade Paperback

Dimensions

Item Length
10 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.402
Synopsis
This book focuses on maturing design capabilities within organisations. It helps designers to spread and scale their influence to help tech organisations and consultancies to become driven by design rather than driving design. Organisations driven by design have been shown outperform those that are not., "The special sauce that makes this book an essential reading is that, in all the explanations of how to navigate the organisation, she never loses sight of the fact that we are talking about humans relating to other humans. Shaping a DesignedUp Organisation is, in this sense, truly human-centred."--Andy Polaine, Design Leadership Coach Although many organisations talk about being design driven, customer centric and human centred, the majority are still teetering on the periphery of understanding what this really means. For many, design is treated as a tick-box exercise, and while others might get it intellectually, they don't feel or live it as designers do--and yet they must if they want to lead in this competitive world. Shaping a DesignedUp Organisation was born out of both love and frustration--love for what design brings to people and organisations, and pure frustration because it's still so hard to get many organisations to shift left on design maturity. Moving organisations towards greater "design maturity" is not just about hiring more designers; it's about a shift in mindset, a commitment to seeing the world from a human-centered perspective and understanding that design is more than just making things look good. It's about problem-solving at every level and can add value across all the points on the business start model. Whether you're in product, tech, business, or design, you'll find practical ways in this book to integrate design into the heart of your organisation. With this book, you can make sure that design doesn't just get involved when there is UI to be designed but is involved when there is a problem, and that problem impacts a human. Design doesn't sit on the surface but is involved from the ground up--solving the right problems, balancing business goals, and enhancing the human experience. Growing design maturity is a team effort. If you're ready to learn how to advocate for design, understand its broader value, or drive your organisation toward a design-led approach, then welcome to the journey. Dive into this book and make change happen

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