Table Of Content
Contents: Preface. Part I: Economic Value and Structure. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economics Theory and Practice. D. Gomery, Media Ownership: Concepts and Principles. R. Corn-Revere, R. Carveth, Economics and Media Regulation. B.J. Bates, Valuation of Media Properties. G.W. Ozanich, M.O. Wirth, Mergers and Acquisitions: A Communications Industry Overview. Part II: Industries and Practices. R.G. Picard, The Economics of the Daily Newspaper Industry. B.R. Litman, The Economics of Television Networks: New Dimensions and New Alliances. S.L. Carroll, H.H. Howard, The Economics of the Cable Industry. D. Gomery, The Economics of Hollywood: Money and Media. J.D. Tankel, W. Williams, Jr., The Economics of Contemporary Radio. E.W. Rothenbuhler, J.M. Streck, The Economics of the Music Industry. R. Carveth, J. Owers, A. Alexander, J. Fletcher, The Economics of International Media. R. Carveth, J. Owers, A. Alexander, The Economics of Online Media. Appendices: Media Accounting Practices. Financial Management.
Synopsis
The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization. This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
