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Hey Whipple, Squeeze This: The Class..., Sullivan, Luke Book
thegoodstuff&electronics
(1943)
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US $12,50
CircaEUR 10,74
o Proposta d'acquisto
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“in good condition see photos for condition”
- Compralo SubitoHey Whipple, Squeeze This: The Class..., Sullivan, Luke Book
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Spedizione:
US $5,22 (circa EUR 4,48) USPS Media MailTM.
Oggetto che si trova a: South Amboy, New Jersey, Stati Uniti
Consegna:
Consegna prevista tra il gio 11 dic e il mar 16 dic a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Informazioni sull'oggetto
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:187425782467
Specifiche dell'oggetto
- Condizione
- Buone condizioni
- Note del venditore
- “in good condition see photos for condition”
- Artist
- Sullivan, Luke
- Brand
- N/A
- Date of Publication
- 20220221
- Type
- Paperback / softback
- EAN
- 9781119819691
- ISBN
- 1119819695
- Publication Name
- N/A
- Release Title
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great...
- Colour
- N/A
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119819695
ISBN-13
9781119819691
eBay Product ID (ePID)
14050083160
Product Key Features
Edition
6
Book Title
Hey Whipple, Squeeze this : the Classic Guide to Creating Great Advertising
Number of Pages
416 Pages
Language
English
Topic
Marketing / General, Graphic Arts / Advertising, Commerce, Advertising & Promotion
Publication Year
2022
Illustrator
Yes
Genre
Design, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
17.6 Oz
Item Length
8.7 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-051593
Dewey Edition
23
Dewey Decimal
659.132
Table Of Content
Foreword xi Preface xv 1 A Brief History of Why Everybody Hates Advertising And why you should try to get a job there. 1 2 The Creative Process Or, why it's impossible to explain what we do to our parents. 17 3 Tell the Truth and Run Saying the right thing the right way. 31 4 A Controlled Daydream Concepting: coming up with ideas. 53 5 Brevity Is the Soul of Wit The art of copywriting. 81 6 The Virtues of Simplicity Or, why it's hard to pound in a nail sideways. 115 7 Why Is the Bad Guy Always More Interesting? Storytelling, conflict, and brand platforms. 129 8 Rewiring Your Brain Chasing ideas and making big creative leaps. 147 9 Viral, Naughty, and Rong ® Getting noticed, getting talked about. 161 10 Advertising 2.0 Moving from analog into digital. 179 11 Make the Idea Bigger, Not the Logo Or, why branded content is more interesting than advertising. 193 12 Concepting for the Hive Mind Creating buzz with social marketing. 211 13 Everything That Can Be Digital, Will Be Creative techs, developers, and the mobile future. 229 14 Stopping People From Going to the Bathroom Some advice on television and video. 249 15 Creative Mind Versus Monkey Mind Or, managing time, energy, panic, and your creative mind. 265 16 Pecked to Death by Ducks Presenting and protecting your work. 281 17 Just Start World War III What it takes to get into the business. 303 18 Advertising: the Most Fun You Can Have with Your Clothes on Is this a great business or what? 343 Suggested Reading 349 Bibliography 353 Notes 359 Acknowledgments 371 About the Author 373 Also by Luke Sullivan 375 Index 377
Synopsis
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional. In this fully updated edition, you'll explore: How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
LC Classification Number
HF5825.S88 2016
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