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Product Identifiers

PublisherYale University Press

ISBN-100300256922

ISBN-139780300256925

eBay Product ID (ePID)19057247256

Product Key Features

Book TitleBack to the Drawing Board : Ed Ruscha, Art, and Design in the 1960s

Number of Pages208 Pages

LanguageEnglish

TopicHistory / Contemporary (1945-), Graphic Arts / Commercial & Corporate, Individual Artists / Monographs, General

Publication Year2022

IllustratorYes

GenreDesign, Art

AuthorJennifer Quick

FormatHardcover

Dimensions

Item Height0.1 in

Item Weight31.7 Oz

Item Length1 in

Item Width0.7 in

Additional Product Features

Intended AudienceTrade

LCCN2021-948837

Dewey Edition23

Reviews" Back to the Drawing Board is a sharp reminder that Ruscha's art began with the know-how and materials of pre-digital advertising, signage, and package design."--D. J. Waldie, On the Seawall "Ruscha has captured the zeitgeist of American culture for decades, and Jennifer Quick helps us understand that an essential part of his talent for representing the popular, the spectacular, and the alluring is connected to his lifelong fascination with design."--David Brody, Parsons School of Design, The New School "Jennifer Quick's approach is timely and compelling, given the high profile of design in contemporary culture, but it is her close reading of Ruscha's complex play with materials and form that ultimately make this such a rewarding account of his art."--Ken D. Allan, Seattle University, "Ruscha has captured the zeitgeist of American culture for decades, and Jennifer Quick helps us understand that an essential part of his talent for representing the popular, the spectacular, and the alluring is connected to his lifelong fascination with design."--David Brody, Parsons School of Design, The New School "Jennifer Quick's approach is timely and compelling, given the high profile of design in contemporary culture, but it is her close reading of Ruscha's complex play with materials and form that ultimately make this such a rewarding account of his art."--Ken D. Allan, Seattle University, "Quick chronicles the career of American artist Ed Ruscha as a keen observer of changing trends and of the role design plays in a capitalistic culture. . . . This book is unique for focusing on Ruscha's process of making.--S. D. Scott-Fundling, Choice " Back to the Drawing Board is a sharp reminder that Ruscha's art began with the know-how and materials of pre-digital advertising, signage, and package design."--D. J. Waldie, On the Seawall "Ruscha has captured the zeitgeist of American culture for decades, and Jennifer Quick helps us understand that an essential part of his talent for representing the popular, the spectacular, and the alluring is connected to his lifelong fascination with design."--David Brody, Parsons School of Design, The New School "Jennifer Quick's approach is timely and compelling, given the high profile of design in contemporary culture, but it is her close reading of Ruscha's complex play with materials and form that ultimately make this such a rewarding account of his art."--Ken D. Allan, Seattle University, "Ruscha has captured the zeitgeist of American culture for decades, and Jennifer Quick helps us understand that an essential part of his talent for representing the popular, the spectacular, and the alluring is connected to his lifelong fascination with design."--David Brody, Parsons School of Design, The New School

Dewey Decimal709.2

SynopsisThe first book to consider the importance of commercial art and design for Ed Ruscha's work Ed Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and Sun-Maid raisins. In this revelatory book, Jennifer Quick looks at and beyond the consumer imagery in Ruscha's work, examining it through the tools, techniques, and habits of mind of commercial art and design. Quick shows how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world. Back to the Drawing Board explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes previously unseen works from the Ruscha archives alongside his celebrated paintings, prints, and books, demonstrating how Ruscha's engagement with commercial art has been foundational to his practice. Through this insightful lens, Quick affirms Ruscha as a powerful and witty observer of the vast network of imagery that permeates visual culture and offers new perspectives on Pop and conceptual art.

LC Classification NumberN6537