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Value-Added Public Relations : The Secret Weapon of Integrated Ma
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- Compralo SubitoValue-Added Public Relations : The Secret Weapon of Integrated Ma
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Spedizione:
US $5,22 (circa EUR 4,49) USPS Media MailTM.
Oggetto che si trova a: New Orleans, Louisiana, Stati Uniti
Consegna:
Consegna prevista tra il gio 24 lug e il mer 30 lug
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Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
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Numero oggetto eBay:175375821351
Specifiche dell'oggetto
- Condizione
- Personalize
- No
- Book Title
- Value-Added Public Relations : The Secret Weapon of Integrated Ma
- Custom Bundle
- No
- Book Series
- N,A
- Narrative Type
- Nonfiction
- Personalized
- No
- Features
- 1st Edition, Dust Jacket, Ex-Library
- Genre
- Action
- Intended Audience
- Adults
- Country/Region of Manufacture
- United States
- Subject
- Relations
- ISBN
- 9780844234113
- EAN
- 9780844234113
Informazioni su questo prodotto
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0844234117
ISBN-13
9780844234113
eBay Product ID (ePID)
742984
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Value-Added Public Relations : the Secret Weapon of Integrated Marketing
Publication Year
1998
Subject
Marketing / General, Public Relations
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
1 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
97-037323
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.2
Table Of Content
Part I: How Public Relations Adds Value to Integrated Marketing Chapter 1. The Secret Weapon of Integrated Marketing Chapter 2. Public Relations: The Credibility Quotient Chapter 3. Marketing and Corporate Brand Building Chapter 4. Positioning Your Brand Chapter 5. Creating Marketplace Excitement Chapter 6. Introducing New Products Before the Advertising Breaks Chapter 7. Introducing High-Tech and Health-Care Products Chapter 8. Introducing New Products When There Is No Advertising Chapter 9. Revitalizing Old Products Chapter 10. Maintaining Market Leadership Chapter 11. Making Advertising News When There is No Product News Chapter 12. Making Promotion News When There Is No Product News Chapter 13. Making Packaging News When There Is No Product News Chapter 14. Using Databases to Communicate with Target Customers Chapter 15. Building Person-to-Person Relationships with Customers Chapter 16. Involving People with Products Chapter 17. Cultivating a Core Consumer Base Chapter 18. Providing a Value-Added Customer Service Chapter 19. Bringing a Brand to Life Chapter 20. Leveraging Event Sponsorships Chapter 21. Target Marketing Public Relations Chapter 22. Targeting Secondary Markets Chapter 23. Influencing the Influentials Chapter 24. Identifying Brands with Causes That People Care About Chapter 25. Allaying Consumer Fears to Gain Market Acceptance Chapter 26. Defending Products at Risk and Giving People Permission to Buy Part II: How to Write an Integrated Marketing Public Relations Plan Chapter 27. Step One: Reviewing the Situation Chapter 28. Step Two: Setting MPR Objectives Chapter 29. Step Three: Developing MPR Strategy Chapter 30. Step Four: Marketing Public Relations Tactics Chapter 31. Step Five: Measuring and Evaluating MPR Programs
Synopsis
The author presents the unique ways PR builds brand strength and awareness. He includes a broad range of cases for which PR was the secret weapon that made the difference - from the Wonderbra to Wonderbread and milk to Microsoft.'
LC Classification Number
HF5415.123.H37 1998
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Mardi Gras Zone
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- s***r (368)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem fairly priced, as described, good packaging, slow shipping (USPS issue, not the sellers). Good seller communication. Thank you.Broken Prey By John Sanford 2005 (HC/DJ) (N° 175589533934)
- b***b (208)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoBeautiful transaction. Perfect price, great delivery speed, packaging was very protective, item is better than described - the LP is in pristine condition! Will definitely do business with Mardi Gras Zone again!
- 5***t (226)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoFast shipping. Packaged extremely well. Arrived as shown in pictures. Good price. Good communication. Arrived fast and undamaged. A++++
Mardi Gras Zone
98,5% di Feedback positivi•36 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (9.469)
- s***r (368)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem fairly priced, as described, good packaging, slow shipping (USPS issue, not the sellers). Good seller communication. Thank you.Broken Prey By John Sanford 2005 (HC/DJ) (N° 175589533934)
- b***b (208)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoBeautiful transaction. Perfect price, great delivery speed, packaging was very protective, item is better than described - the LP is in pristine condition! Will definitely do business with Mardi Gras Zone again!
- 5***t (226)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoFast shipping. Packaged extremely well. Arrived as shown in pictures. Good price. Good communication. Arrived fast and undamaged. A++++