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Purple Cow, New Edition : Transform Your Business by Being Remarkable by Seth...
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Numero oggetto eBay:126054680300
Specifiche dell'oggetto
- Condizione
- ISBN
- 9781591843177
- Book Title
- Purple Cow, New Edition : Transform Your Business by Being Remarkable
- Publisher
- Penguin Publishing Group
- Item Length
- 7.3 in
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Features
- New Edition
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, Entrepreneurship, Corporate & Business History
- Item Weight
- 9 Oz
- Item Width
- 5.2 in
- Number of Pages
- 224 Pages
Informazioni su questo prodotto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591843170
ISBN-13
9781591843177
eBay Product ID (ePID)
78705797
Product Key Features
Book Title
Purple Cow, New Edition : Transform Your Business by Being Remarkable
Number of Pages
224 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Consumer Behavior, Entrepreneurship, Corporate & Business History
Features
New Edition
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
9 Oz
Item Length
7.3 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-035849
Reviews
"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."-- Forbes.com "Seth Godin alters the way people think about marketing, change, and work."-- Selling Power "I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."-- Miami Herald "Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age "Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing
Grade From
Twelfth Grade
Edition Description
New Edition
Synopsis
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow , first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
LC Classification Number
HF5415.G578 2009
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